European sportsbetting hasn’t declined in popularity. Though headlines often refer to American-based operations, there are still new corporations launching sportsbooks for European consumers. This was proven again by the PA Media Group, which is based out of the United Kingdom. Representatives with this group confirmed that they’d launch an upgraded sportsbook with new branding.
It should be noted that their upcoming sportsbook will be international, supporting both the African and American markets. This comes after the PA Media Group earned substantial profits throughout 2019. The national news agency in Ireland and the United Kingdom is rebranding its business operations, which will diversify its products and multimedia programs. The new products won’t hinder past services maintained by the PA Media Group.
This national news agency has prior experience with online betting, operating a subsidiary named “PA Betting Services”. This subsidiary distributes information on greyhound racing, horse racing and European football. Extended data is offered for eSport content. All distributed data is maintained through collection efforts. This umbrella of PA Media Group will consolidate other corporations to provide enhanced video streaming options for sports bettors. Subsequently, it’s confirmed that the news agency will showcase live sporting events on this online sportsbook.
When asked by reporters why these extensive rebranding efforts were in motion, the Managing Director of Betting expressed that this has been an essential step in PA Media Groups strategy. It’ll provide content to a more extensive range of customers without affecting the prior needs of existing customers. Michael Graham noted that this national agency is positioned with an influx of capital, allowing them to have international reach. The expertise displayed by PA Media Group and their subsidiary will enable their brand to evolve into a globally trusted sportsbook. Integrity and quality of products have always been the primary purpose of this betting extension; you can anticipate their upcoming sportsbook to reflect that model.
Boylesports Purchases William Hill Locations
Another interesting headline struck sportsbetting supports this week. It was confirmed that Boylesports had purchased thirty-five betting shops in the Isle of Man and Northern Ireland. These betting shops were previously owned by William Hill, with this Irish Bookmaker purchasing all locations for an unspecified amount of money. However, analysts have determined by current market valuations that Boylesports spent £10 to £15 million for this acquisition. Subsequently, Boylesports now operates more than 260 locations across the Republic of Ireland. That extends to 50+ shops in Northern Ireland.